The What's This Cloud Mission

Our cause and beliefs

You don’t have to be a meteorologist or fluent in latin to learn about clouds. Cloud identification can be a hobby that can be enjoyed by people both young and old. Whether you’re a student, pilot, meteorologist, teacher, or a general weather enthusiast, our mission is to help make cloud identification a fun and accessible hobby for everyone.

We think every individual can benefit from learning more about the weather. Even just a little bit. Our hypothesis is that cloud identification is a great way to get people more interested in our ever changing atmosphere. So why not create educational materials and resources revolving around identifying clouds and cloud types?

Between our website, social media accounts, and other tools and products, it’s our hope to make the hobby of cloudspotting fun and educational. Join us on our journey! ⛅

Meet the team behind What's This Cloud

Some people like fishing. Some like playing music. Some like playing golf. All these things are great, don’t get me wrong. But we really (really) like weather. That’s not such a bad thing, is it? Think about it. Weather directly and indirectly affects everything you do, from the clothes you put on every morning, your weekend activities, and your upcoming travel plans.

And that’s why weather excites us. Weather presents us with something different and new each and every day. We geek out about adiabatic lapse rates, zonal flows, and everything in between. We visit the SPC homepage more than we check our Facebook newsfeed.

Meet the Team

Headshot of Greg Goodson

Greg Goodson, Founder

Greg’s passion for weather began growing up in New Jersey, watching Jim Cantore on television in the 90s, forecasting the incoming squall lines during the summer season. Since then, he’s been weather obsessed, chasing storms in the high plains of eastern Colorado and beyond. And trying to find that ever elusive Kelvin-Helmholtz wave cloud… which is harder to find than tornadoes in his humblest of opinions.

Greg is a graduate of Georgia Tech with a degree in Marketing and Business Management. In his spare time, he’s a professional Airbnb photographer and a mandolinist in a bluegrass band in Charlottesville, Virginia. Follow him on Twitter at @GregGoodson.

Austin Kopnitsky headshot

Austin Kopnitsky, Meteorologist in Residence

Growing up near Baltimore Maryland, Austin’s passion for meteorology began after Hurricane Isabel rolled through the area in 2003. Since then, he’s been weather obsessed. Currently, Austin serves as an on-air meteorologist at WSAW-TV in central Wisconsin. In his free time, he’s a storm chaser and an avid gamer.

Austin is a graduate of University of Colorado Boulder with a degree in Atmospheric and Oceanic Sciences. Follow him on Twitter at @AustinKopnitsky.